March 22, 2004
Sex, Drugs and New Interactive Services - Creating New Services for a Networked World, Jonathan Drori
Suddenly the word 'interactive' is everywhere. Why should people [educators,broadcasters and advertisers] be so interested in interactivity? What are the opportunities and pitfalls in developing new interactive services? What can we learn from the gamut of compelling human experiences that we can apply to new services that we want people to engage with, enjoy and encourage their friends to use? Jonathan Drori, Director of the government's new Culture Online project will give his personal (and possibly controversial) views of what's good and what's hopeless with plenty of practical tips to make and manage a new service or business that is exciting and desirable rather than earnest and dull. This will be an interactive session, with the possibility to win chocolate. Public humiliation will not figure.
